18F / myra

Landing pages to promote the Treasury's new myRA initiative.
https://myra.treasury.gov
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Look into the "Individual Signup" goal & fix if necessary #158

Open noahmanger opened 9 years ago

noahmanger commented 9 years ago

From Barry at Treasury:

Goal 3 "Individual Signup" is not recording any conversions. I want to be able to associate acquisition channels with Goal 3 so we know which sources are most effective. The myRA signup page shows everything as coming from the landing page so it needs to be collected there.

firebbl1 commented 9 years ago

This one is the highest priority reporting request we have right now.

jackiekazil commented 9 years ago

:+1: noted.

jackiekazil commented 9 years ago

@firebbl1, @noahmanger B/c I am not close to this project... Can you provide me with a links to myRA signup page and landing page? (I want to confirm that I am looking at the right pages.)

noahmanger commented 9 years ago

The "myRA landing page" refers to the entire myra.treasury.gov site

"Signup page" refers to the banking app that people access from clicking the "signup button".

What we need to be sure we're tracking is how many people clicking through our signup button to get to the signup page.

jackiekazil commented 9 years ago

Noah, just to be explicit -- the banking app is this: https://signup.ibanking-services.com/olnas/OLNASServlet/StappsApp

And the banking app it NOT the pop up that it in the image below: screen shot 2015-02-13 at 3 48 33 pm

jackiekazil commented 9 years ago

clarification on tracking: source screen -> pop up -> bank app

jackiekazil commented 9 years ago

@firebbl1 can you confirm this is working in the analytics dashboard as a goal? (let me know if adjustments need to be made.)

firebbl1 commented 9 years ago

Goals is working but the numbers all vary slightly. For example, looking at: 3/26/2015 Landing Page signup goal = 73 Landing Page signup events = 74 Acct Creation Page Getting Started goal 1 = 83 In theory these should be the same, or maybe LP goals be a little higher if people abandon. I see these same variance all week.

jackiekazil commented 9 years ago

@firebbl1 I believe that is the result of goal tracking which is acknowledging the unique events vs events, which plots again total events.

jackiekazil commented 9 years ago

@firebbl1 is there more work to do on this or is this ticket closable?