"The second thing is identifying customer segments. Ideally at the end of the day you have built a product or business that everybody in the world is using. But realistically in the beginning you kind of want to corner off a certain part of the customer base so that you can really optimize for them. It is just about focus and whether you are catering to teenage girls or whether it is soccer moms, you will be able to focus a lot on their needs." - Adora Cheung
"The second thing is identifying customer segments. Ideally at the end of the day you have built a product or business that everybody in the world is using. But realistically in the beginning you kind of want to corner off a certain part of the customer base so that you can really optimize for them. It is just about focus and whether you are catering to teenage girls or whether it is soccer moms, you will be able to focus a lot on their needs." - Adora Cheung