Mercedes-Benz , commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (trucks and buses) are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars.
The brand's origins lie in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Gottlieb Daimler (1834-1900) - founder of Daimler-Motoren-Gesellschaft
Chart of Company Info
Type
Subsidiary (AG)
Industry
Automotive
Predecessor
Mercedes-Benz division of Daimler AG
Founded
November 2019; 3 years ago
Headquarters
Stuttgart, Germany
Area served
Worldwide
Key people
Ola Källenius, Chairman of the Board of Management and CEO
Products
Automobiles
Light commercial vehicles
Production output
2,164,187 cars worldwide (2020)
Brands
Mercedes-Benz
Mercedes-EQ
Mercedes-Maybach
Services
Financial services
Automobile repair
Parent
Mercedes-Benz Group
Divisions
Mercedes-Benz Cars
Mercedes-Benz Vans
Subsidiarie
Mercedes-AMG[5]
Smart Automobile (50%)
Website
mercedes-benz.com
History
Corporate
history. How it all Began 1834: Gottlieb Daimler.
Mercedes-Benz traces its origins to Karl Benz's first internal combustion engine in a car, seen in the Benz Patent Motorwagen – financed by Bertha Benz's dowry and patented in January 1886 – and Gottlieb Daimler and their engineer Wilhelm Maybach's conversion of a stagecoach, with the addition of a petrol engine, introduced later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft (DMG).
Emil Jellinek-Mercedes, a Jewish-Austrian automobile entrepreneur who worked with DMG, registered the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society.
At the time, it was a meeting place for the haute volée of France and Europe, especially in winter. His customers included the Rothschild family and other wealthy clients, but as early as 1901, he was selling Mercedes cars in the "New World" as well, including to billionaires Rockefeller, Astor, Morgan, and Taylor. At the Nice race he attended in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès". Many consider that race the birth of Mercedes-Benz as a brand. In 1901, the name "Mercedes" was re-registered by DMG worldwide as a protected trademark. The first Mercedes-Benz branded vehicles were produced in 1926, following the merger of Karl Benz and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year.
In 1958, the two companies began a partnership to sell their cars in the United States with Studebaker. A few American-based Daimler Benz dealerships were converted into Mercedes-Benz dealerships when Daimler's non-Mercedes-partnered company closed in 1966.
Over the decades, Mercedes-Benz has introduced many electronic and mechanical innovations and safety features that later became common.Currently, Mercedes-Benz is one of the best-known and longest-standing automotive brands in the world.
In November 2019, Daimler AG announced that Mercedes-Benz, until that point a company marque, would be spun off into a separate, wholly owned subsidiary called Mercedes-Benz AG. The new subsidiary would manage the Mercedes-Benz car and van business. Mercedes-Benz-badged trucks and buses would be part of the Daimler Truck AG subsidiary.
For information relating to the three-pointed star symbol of the brand, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz.
In May 2022, Mercedes-Benz announced that it has recently sold the most expensive car at the price of $142 million (€135 million). The car is a very rare 1955 Mercedes-Benz SLR that has been kept in the German automaker's collection and bought by a private owner. Mercedes in an announcement said that the sale will be used to establish the Mercedes-Benz Fund.
In June 2022, Mercedes-Benz recalled almost one million vehicles built between 2004 and 2015, due to potential problems with their braking system, caused by possible "advanced corrosion".
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Mercedes-Benz , commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (trucks and buses) are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars. The brand's origins lie in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Chart of Company Info
History
Corporate history.
How it all Began 1834: Gottlieb Daimler.
Mercedes-Benz traces its origins to Karl Benz's first internal combustion engine in a car, seen in the Benz Patent Motorwagen – financed by Bertha Benz's dowry and patented in January 1886 – and Gottlieb Daimler and their engineer Wilhelm Maybach's conversion of a stagecoach, with the addition of a petrol engine, introduced later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft (DMG). Emil Jellinek-Mercedes, a Jewish-Austrian automobile entrepreneur who worked with DMG, registered the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society.
At the time, it was a meeting place for the haute volée of France and Europe, especially in winter. His customers included the Rothschild family and other wealthy clients, but as early as 1901, he was selling Mercedes cars in the "New World" as well, including to billionaires Rockefeller, Astor, Morgan, and Taylor. At the Nice race he attended in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès".
Many consider that race the birth of Mercedes-Benz as a brand. In 1901, the name "Mercedes" was re-registered by DMG worldwide as a protected trademark. The first Mercedes-Benz branded vehicles were produced in 1926, following the merger of Karl Benz and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year. In 1958, the two companies began a partnership to sell their cars in the United States with Studebaker. A few American-based Daimler Benz dealerships were converted into Mercedes-Benz dealerships when Daimler's non-Mercedes-partnered company closed in 1966.
Over the decades, Mercedes-Benz has introduced many electronic and mechanical innovations and safety features that later became common.Currently, Mercedes-Benz is one of the best-known and longest-standing automotive brands in the world.
In November 2019, Daimler AG announced that Mercedes-Benz, until that point a company marque, would be spun off into a separate, wholly owned subsidiary called Mercedes-Benz AG. The new subsidiary would manage the Mercedes-Benz car and van business. Mercedes-Benz-badged trucks and buses would be part of the Daimler Truck AG subsidiary.
For information relating to the three-pointed star symbol of the brand, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz. In May 2022, Mercedes-Benz announced that it has recently sold the most expensive car at the price of $142 million (€135 million). The car is a very rare 1955 Mercedes-Benz SLR that has been kept in the German automaker's collection and bought by a private owner. Mercedes in an announcement said that the sale will be used to establish the Mercedes-Benz Fund. In June 2022, Mercedes-Benz recalled almost one million vehicles built between 2004 and 2015, due to potential problems with their braking system, caused by possible "advanced corrosion".
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