Where are people coming from? (Acquisition)
-- Referrers (google, direct, etc.)
-- Mobile/Desktop Mix
What are people doing? (Behavior)
-- Mobile
-- Desktop
Are they doing what we want? (Conversions)
-- MOBILE
---- Share the site from Modal
---- Watch the original video on YouTube
-- DESKTOP
--- Started the video
--- Watched the video all the way through
--- Watched the video a second time with new features
--- Opened the Info Modal
--- Shared the website (copied the share link)
--- Subscribed to YouTube Channel
This will help give an idea of how much love we're getting