Blog - A/B testing vs multivariate testing

[Lior539]

Summary

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Where will it be published?

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• [ ] Blog
• [ ] Founders Hub
• [ ] Newsletter
• [ ] Product engineers Hub
• [ ] Tutorials
• [ ] Other (please specify)

Why type of article is this?

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• [ ] High intent (i.e. comparisons and similar)
• [ ] Brand / opinionated (how we work and why, etc.)
• [ ] High-level guide (concepts, frameworks, ideas, etc.)
• [ ] Low-level guide (step-by-step guide / tutorial)
• [ ] Other (please specify)

Who is the primary audience?

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• [ ] Existing PostHog users
• [ ] Potential PostHog users
• [ ] Engineers
• [ ] Non-engineers
• [ ] Other (please specify)

What (if any) keywords are we targeting?

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Headline options

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Will it need custom art?

• [ ] Yes
• [ ] No

Outline (optional)

Definition of A/B testing

Definiton of Multivariate Testing

Differences between the two

When to use A/B tests

When to use Mutlivarate tests

[Lior539]

Closing out old issues