Web analytics content Q4 mega issue

[ivanagas]

Web analytics is out of beta and ready to shine 😎. Doing this is a Q4 marketing goal.

Blogs

• [x] PostHog vs Plausible (50/m) @ivanagas
• [x] PostHog vs Fathom @bijanbwb
• [x] Update Matomo vs PostHog @ivanagas
• [ ] ~Update PostHog vs GA4 @ivanagas~
• [x] Plausible alternatives (210/m) @ivanagas
• [x] Fathom alternatives (50/m) @ivanagas
• [x] Matomo alternatives (320/m) @ivanagas
• [x] Adobe Analytics alternatives (90/m) @ivanagas
• [x] Update existing alternatives to include web analytics @ivanagas
• [ ] Blog on how we built web analytics with Robbie - @Lior539
  • How we made web analytics queries speedy (UUID, sessions table)
• [ ] Blog ranking for Google analytics cost (3600/m) - @ivanagas
  • “How much does Google Analytics cost (with comparison)?”
  • https://github.com/PostHog/posthog.com/issues/9886

Tutorials

• [x] Squarespace analytics (1000/m) - @ivanagas
• [x] Ghost analytics - @daniloc
• [x] Woocommerce analytics - @ivanagas
• [x] Update Framer analytics - @ivanagas
• [ ] Update Webflow analytics - @daniloc
• [ ] ~Update Wix analytics - @ivanagas~ (its still relatively new and not popular at all)
• [ ] How to do XYZ using filters for deep dives
• [ ] How to do XYZ using conversion goals
• [x] Update cross domain tracking tutorial (include sessions) @ivanagas
• [ ] Update session duration tutorial @ivanagas
• [ ] Update bounce rate tutorial @ivanagas
• [ ] Web analytics for mobile tutorial

Docs

• [ ] GDPR doc
• [ ] “Privacy friendly analytics” doc
• [ ] Outbound link doc
• [x] Conversion goal doc - @ivanagas
  • https://posthog.com/questions/are-there-special-conversion-events-similar-to-those-defined-in-ga
  • Maybe "How to set up conversion goals in PostHog" tutorial (390/m). Could do pageviews, actions, custom events.
• [x] Update Wordpress install doc @ivanagas
• [x] Web vs product analytics - @bijanbwb
  • https://github.com/PostHog/posthog.com/issues/9461
• [ ] Getting started with web analytics (for non-technical people)
  • Maybe related/combined with one above
• [x] Plausible migration guide @ivanagas
  • https://posthoghelp.zendesk.com/agent/tickets/18735
• [x] Update Google Tag Manager docs @ivanagas
  • https://posthog.com/questions/question-235
• [x] Web vitals FAQ
  • https://posthog.slack.com/archives/C015CRUQR7Y/p1729103550572439

Other

• [ ] LinkedIn ads for web analytics (Andy)
• [ ] Speedrun
• [ ] Robbie coding livestream
• [ ] Newsletter ads to run the blog on how Robbie built web analytics / other articles

Future

• Top cookieless analytics (320/m)
• Cookieless doc
  • Not ready yet, wait until Robbie has worked on this ore
• PostHog vs Vercel
• [ ] Top Privacy first analytics (50/m)

[Lior539]

Looks great 🙌🏼 I added a few things to the list

[ivanagas]

https://posthog.slack.com/archives/C01FHN8DNN6/p1731621776127119