Description

Understanding the average value of a donation in addition to the average amount of donations made per user on the site.

Objective / Business Insight

Understanding how much value each individual donator brings and where the value comes from
Understanding how many donations we get per user on our site
Need reporting for investors
Acceptance Criterion
Average value of a donation from donators (if someone donates, what is the average amount they donate)
Average number of donations per user
Data Sources