RosaKufner
commented
5 years ago Customer segment: Individuals | companies
Mavericks: Intellectuals Performers Digital Avant-Garde
Age: 25 - 65
Lifestyle: fresh and fancy e.g. desire individualized products | furniture, People with a high affinity to new technologies (digital and 3D-printing) and trends (fashion, food and living)
Customer Relationships: • Community building and management (designers, companies, customers) • Share new designs, market research|testing through co-creation • Events
Channels: Online Sales through e-commerce platform • Design (Basic model: Freemium) • Auctions (Basic model: Freemium) • Co-design (Advanced model: pay-per-use) • Social Media Advertising • Direct on Fairs | Exhibitions
Value Propositions:
• Design products from famous designers
• Long tail offering
(Niche products)
• High quality personalisable 3D prints of furniture | objects
• Multiplication of competences outside of the core business like connecting huge companies with our products through limited editions = Brand Status
• IKEA effect
• Community
Revenue Stream: • Subscription model: „Basis“ - Freemium, „Advanced“ - Pay-per-use • Advertising • Contract payments for promoting companies and connecting them (Affiliation, e. g. Amazon) • Knowledge: Fees (with universities etc.)
Key Activities: • Networking with renowned designers and user community • Platform Management (Collecting Designs) • Community • Intellectual Property • Marketing | PR • Recommender Systems • Consulting
Key Resources: • Community of Designers (CAD Data from Designer) • Network of Artisans | Producers, • Network of Clients • Online Platform (IT) • Intellectual Property contracts (Patent Attorney)
Key Partners: • Strategic Alliances: Designers and Producers
• Collabs: Influencers, Companies Hotels • Universities which need up-to-date market and technical progress knowledge
Cost Structure: • Human resources • Community Building • Costs of domain | website • Marketing | PR • Legal | Tax consulting
Prepare Video on April 29, 2019 @fdelgrosso