New Insight: Cats vs. Dogs

[adampash]

One-liner

How many times the user mentions/likes dogs vs. cats in posts.

Full explainer

This insight compares how many times the user mentions/shares/faves things related to dogs v. cats. It should be light and playful.

Audience for the insight

This insight works for Twitter and Facebook (possibly Instagram).

How often this insight runs

• [x] One-time only, if it's never appeared before
• [ ] First crawl only
• [ ] Daily
• [ ] Weekly
• [ ] Monthly
• [x] Yearly
• [ ] Triggered by a data event

If we run annually, it could be any time of year. Editorially, we could do around days like "Bring your pet to work day", but we can hold off on that for now.

Update: October 4, World Animal Day

Headline

• Dogs. Cats. You.

Emphasis: High

Body

• In the epic internet battle for pet supremacy, ["this year" if not first run] %username showed an affinity for dogs %total_dogs times and cats %total_cats times,

(Order sentence above in descending order, so it would be "...mentions dogs 18 times compared to 5 cat mentions" or "... mentions cats 12 times compared to 4 dog mentions.")

If percentage of total mentions is > 75%, append to last sentence:

• putting %username squarely on team canine|feline. Else:
• which makes %username more of a pet uniter than divider. Cats and dogs, living together. Madness.

If baseline exists: That's compared to %old_dog_total dog mentions and %old_cat_total mentions last year.

Then: Battles are won and lost, but the Dogs vs. Cats War rages on.

Criteria and logic

If this is a first run, search all of the user's previous posts and the text of posts they've faved/liked or retweeted/shared. Otherwise search the previous years' posts. Searching for the following strings:

Dog matches: dog dogs pup puppy puppies :dog: :dog2:

Cat matches: cat cats kitten kitty kitties :cat: :cat2:

(The emoji isn't all that fair, since there's the whole category of cats making "people" faces.)

Minimum threshold: At least 3 matches for either dogs or cats.

It would be great if it were possible to do this as an aggregate across Twitter/Facebook/Instagram.

Included elements

• [x] Headline
• [x] Text
• [ ] Header image (image off to the left in side-by-side style insights)
• [x] Hero image (giant image on top)
• [ ] List of user(s)
• [ ] List of post(s)
• [ ] List of link(s)
• [ ] Action button
• [ ] Line chart
• [ ] Bar chart
• [ ] Other viz
• [ ] Other graphic treatment

No clear "winner" (i.e., "uniter"): http://www.flickr.com/photos/zeevveez/7112019263 http://www.flickr.com/photos/24736216@N07/5956042978 http://www.flickr.com/photos/sarahakabmg/3948240339 http://www.flickr.com/photos/meknits/399924547

Cat lover: http://www.flickr.com/photos/mr_t_in_dc/3510666375 http://www.flickr.com/photos/b-mona/10224381974 http://www.flickr.com/photos/plasticrevolver/164351244 http://www.flickr.com/photos/nicsuzor/2554668884 http://www.flickr.com/photos/aigle_dore/6672148713

Dog lover: http://www.flickr.com/photos/edanley/3246241416 http://www.flickr.com/photos/crazymandi/8165507495 http://www.flickr.com/photos/evocateur/6364990759 http://www.flickr.com/photos/jdbaskin/7800044382 http://www.flickr.com/photos/theyoungthousands/2205217906

Point is, when it comes to cats v dogs, there are no shortage of CC images on Flickr.

[cdmoyer]

Yearly - is this on a specific date of the year, or always one year after the first time? Or on a specific date, as long as it's been a year since the last time?

Should we just pick one of the (appropriate) hero images at random each run?

[adampash]

Yearly - is this on a specific date of the year, or always one year after the first time? Or on a specific date, as long as it's been a year since the last time?

Good q, and again, important calendar question. I think probably we should just do one time a year, on a specific date. This feels like a good fall-ish insight to me, so let's aim for sometime in September for now? I'm assuming timing will change a lot once I get the calendar more fleshed out.

Oh, and re: hero image: Yeah, I think at random works. I can hunt for more images if dimension constraints are a problem for any of the above @cdmoyer

[adampash]

@cdmoyer let's make this one October 4, which is apparently World Animal Day!

[anildash]

Headline has to have "Cats and Dogs, living together. Madness." If it's a tie.

[adampash]

Ha. Added!