BitOps - SEO enhancment and optimization

dylan-bitovi commented 3 years ago

When you search Google for BitOps, Bitovi is further down or even on the second page. It would be nice if we can bump ourselves up not only for BitOps searches but also rank highly with 'deployment' minded searches.

@ConnorGraham already did a number on Bitovi's devops page, but we should consider the same treatment for Bitops.

tl;dr - Tracking ticket for SEO initiatives. :)

mickmcgrath13 commented 3 years ago

Here's the keyword/competitor analysis that was done for the main devops-consulting page (bitovi only): https://docs.google.com/spreadsheets/d/1vTGq1asCPGoXpKe_lZ_6v8wRLE9YcK2hdGOdr8OGSCs/edit#gid=258901677

dylan-bitovi commented 3 years ago

Goals for BitOps SEO

Define and describe measurable search terms & keywords that allow tracking of Bitops' progress
Refine existing content
Increase daily pull count for Bitops repo
Encourage community developed plugins & engagment

Terminology Direction:

Decide which keyword(s) we want to use as our main dowsing rod for tracking performance: • "devops deployment" • "cloud deployment" • "infrastructure as code" / "infrastructure as code (iac)" • "agnostic deployment" • "infrastructure management" • "application infratstructure system" • "operations repo" • "manage your infrastructure as code" • "infrastructure as code (iac) tools" • "do you need infrastructure as code"

SEO Specific Witchcraft:

Backlinking (guest blogs on medium/other public blog outlets)
Pagespeed Score (https://developers.google.com/speed/pagespeed/insights/)
TrustRank pages (About, Privacy Policy, Terms of Service, Contact)

Specific Bitops page reccomendations:

Update page header title (Bitops -> Bitovi - Bitops)
Why BitOps ( Update to include some demonstration of value)
Update meta page tag/description
Update AWS cli image (transparent)
No links to blog guides / existing examples needs some fleshing out
Bubble groupings like how Connor did for tools/Plugins on DevOps
Graphic / gif / flowchart demonstrating value at a glance
'Open source' graphic contians a link but other two images do not
Docs link is small / out of the way
Graphics for 'configurable'/'event hooks'/'runs anywhere' headings
Slack link to bitovi community but there’s no #bitops channel
Development Guide page missing content
Contributing > 'Open Issues' is an offsite link mixed with local links
Lifecycle doc page should be split into headings that show in the TOC on left bar
Built by Bitovi - change to Bitovi logo ?
Lack of keywords: devops/plugin names/numbers/agnostic etc.

Outside promotion:

Clients using/used Bitops
- Client bitops post mortem
- Backlinked from client site?
- StackStorm/StackStorm-ha

mickmcgrath13 commented 3 years ago

@dylan-bitovi can we close this one since the efforts are all tracked in other tickets? https://github.com/bitovi/bitops/projects/1?add_cards_query=is%3Aopen

dylan-bitovi commented 3 years ago

Done!

There's also a milestone: https://github.com/bitovi/bitops/milestone/1

bitovi / bitops