Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
trying to understand how you calculate weibull adstock, I figured out that scaleTrans depends on the time units. So having a fixed scale and shape params, halflife will be different based on time units. Is this a correct behavior?
Example: time units of 20 (halflife ~6.5 weeks) and 100 has a halflife of 18 weeks.
Hi,
trying to understand how you calculate weibull adstock, I figured out that scaleTrans depends on the time units. So having a fixed scale and shape params, halflife will be different based on time units. Is this a correct behavior? Example: time units of 20 (halflife ~6.5 weeks) and 100 has a halflife of 18 weeks.