Design update: Display ads

fleetdm / fleet

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Design update: Display ads #15654

Closed Drew-P-drawers closed 10 months ago

Drew-P-drawers commented 11 months ago

How?

[x] Bring cloud city into display ad formats (Image guidelines listed below in comments)
[x] Once at least five resized cloud city images are created, assign to @DrewBakerfdm and label as #g-marketing
[x] Drew to assign to MDM display campaign
[x] Get approved in design review with Mike McNeil

Recommendations

[x] Zero to little text
[x] Graphics that are eye catching (Think pokeballs, less UI)
[x] Re-use graphics if not doing cloud city https://www.figma.com/file/Jzo81K6E4jC0mcjD4JsWM8/%F0%9F%9A%A7-fleetdm.com-(scratchpad)?type=design&node-id=8941-6755&mode=design The early creatives used for LinkedIn would be great eye catching display ads if resized.

Drew-P-drawers commented 11 months ago

Image guidelines (View the Display ads creative best practices guide):

Landscape image (1.91:1)

Recommended size: 1200 x 628 Min. size: 600 x 314

Square image (1:1)

Recommended size: 1200 x 1200 Min. size: 300 x 300

Portrait (9:16)

Recommended size: 900 x 1600 Minimum size: 600 x 1067

Note: The maximum file size for any image is 5120 KB.

Note: Selected images may be auto-cropped. You can always edit afterwards.

Drew-P-drawers commented 11 months ago

mikermcneil commented 10 months ago

@DrewBakerfdm @3KindsofFish

To review an ad, I need to review:
- audience / keywords (for linkedin vs google respectively)
- all visible text
- all visible images
- all link destinations
To run or change an ad, show the ad to PMM (mike mcneil) as a screenshare within the ad platform during the website design review (daily at 8:30 pm CT) or CEO office minutes (daily at 10am CT).

mike-j-thomas commented 10 months ago

@3KindsofFish and @DrewBakerfdm, for context on Mike's comment above, I brought the Cloud City ad artwork to design review prematurely, without the whole ad content.

mike-j-thomas commented 10 months ago

@DrewBakerfdm, I've moved this issue to your board and assigned it to you. In the Figma file, linked in the description, I've added display ad artwork (no text) for the following:

Cloud City
Endpoint ops
MDM
Vulnerability management

Drew-P-drawers commented 10 months ago

These are great, thank you so much @mike-j-thomas

I'll bring to design review this evening

Drew-P-drawers commented 10 months ago

These have been applied to the Display ads as of 1/4/2024

fleet-release commented 10 months ago

Cloud city shines bright, Ads capture the watcher's sight, Fleet's reach takes new flight.