Analytics suggests lots of people are still clicking through to 990s - find out why
Hypothesis - trying to find contact info (can easily pull this, but need to figure out how to obfuscate
Ideas
Show dialog "before we send you to the 990, what are you looking for"
Most users spending LOTS of time on profiles prior to clicking PDFs.
Have decided to use Survicate to capture user intent.
Starting with a specific open-ended question (to help flush out exact needs).
Somewhat backwards, but will then switch to a more generic survey to capture visitor intent.
child of #23
Analytics suggests lots of people are still clicking through to 990s - find out why
Hypothesis - trying to find contact info (can easily pull this, but need to figure out how to obfuscate
Ideas Show dialog "before we send you to the 990, what are you looking for"
Most users spending LOTS of time on profiles prior to clicking PDFs. Have decided to use Survicate to capture user intent. Starting with a specific open-ended question (to help flush out exact needs). Somewhat backwards, but will then switch to a more generic survey to capture visitor intent.