Plan to Launch the Ambassadors Program

[benjagm]

Work Summary:

The goal of this issue is to plan and track the launch of the JSON Schema Ambassadors Program.

Launch Campaign for JSON Schema Ambassadors Program

Campaign Goals

1. Increase Awareness: Make the community aware of the JSON Schema Ambassadors Program.
2. Drive Participation: Encourage potential ambassadors to apply.
3. Community Engagement: Foster a sense of community and collaboration.

Target Audience

1. Current users of JSON Schema
2. Developers and tech enthusiasts interested in JSON Schema
3. Influencers and thought leaders in the tech community using JSON Schema
4. Organizations and tech communities that could benefit from JSON Schema

Key Messages

1. Empowerment: Become a leader in the JSON Schema community and shape its future.
2. Visibility: Gain recognition and visibility in the tech ecosystem.
3. Collaboration: Join a network of like-minded individuals and collaborate on exciting projects.
4. Contribution: Make meaningful contributions and drive the adoption of JSON Schema.

Campaign Components

1. Announcement Blog Post

• Publish a blog post on the JSON Schema website explaining the Ambassador Program.
• Share personal stories or testimonials from existing ambassadors (if any).

2. Social Media Campaign

• Hashtags: #JSONSchemaAmbassador, #JSONSchema, #OpenSource
• Channels: Twitter, LinkedIn and Slack
• Content: Create a series of posts highlighting the benefits, requirements, and the application process. Include visuals like infographics and ambassador testimonials.
  • Example Post: "Join the #JSONSchemaAmbassador program and become a leader in the open-source community! Contribute, collaborate, and gain recognition. Apply now: [link]"

3. Ambassador Spotlights

• Feature current or new ambassadors on the JSON Schema website and social media.
• Share their contributions and stories to inspire others.

5. Webinars and Online Meetups (TBC)

• Host webinars explaining the program, its benefits, and how to apply.
• Invite current ambassadors (if any) or influential community members to speak.

Timeline

1. Week 1-2: Preparation

   • Finalize blog post and social media content.
   • Coordinate with current ambassadors and community members for testimonials.
   • Schedule webinars and meetups.
   • Contact designer for swag.

2. Week 3: Launch

   • Publish the blog post.
   • Start the social media campaign.
   • Start online shop building.
   • Create canva design for ambassadors stoplight

3. Week 4-6: Engagement

   • Host the webinars and online meetups.
   • Continue social media engagement.
   • Share ambassador spotlights.
   • Complete online shop building.

4. Week 7-8: Follow-up

   • Monitor applications and provide updates.
   • Share additional content or testimonials if needed.
   • Engage with the community for feedback and questions.

Metrics for Success

1. Application Numbers: Track the number of applications received.
2. Contributions: Track the number of contributions made by ambassadors.
3. Social Media Engagement: Measure likes, shares, and comments on social media posts.
4. Website Traffic: Monitor traffic to the JSON Schema Ambassadors Program page.
5. Impact: Impact points of ambassadors in Common Room

Budget

See #692

Work Detail:

• [x] Merge the Ambassadors Program PR #589
• [x] Create a list of candidates to join the Program
• [x] Track list in Common Room
• [x] Create the promotion campaign - @benjagm
• [x] Create blog post - @Relequestual
• [x] promote blog post
• [x] Use digital certificate for the badge.
• [x] Promote and send individual messages - @benjagm
• [x] Template and design to welcome new Ambassador in social media - @benjagm
• [ ] Create online shop
• [ ] Produce the designs
• [ ] Submit swag

[github-actions[bot]]

Hello! :wave:

This issue has been automatically marked as stale due to inactivity :sleeping:

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Let us figure out together how to push this issue forward. Connect with us through our slack channel : https://json-schema.org/slack

Thank you for your patience :heart:

[benjagm]

We are still working on this.