EmilBystrup
commented
1 year ago Person 4 Act 1: Friendly Welcome
Name: Jeannette Age: 54 From: Frederikssund Interest in cars on a scale of 1-10: 8
Act 2: Context Questions
- Do you have a car? Yes
- Have you ever bought a brand-new car (if, how many)? Yes 6
- What did the process look like before you bought it? Talks with dealerships, and online research.
- How did you obtain information about what car to get? Internet research, dealerships, friends, colleagues & family.
- How many dealerships did you visit before finalizing the deal? Usually just 2, because of my research beforehand.
- If you were to buy a brand-new car how many hours of research would you do? 50 to 100 hours of research
- What do you research? (Price, look, specs, type...) Everything, down to the last detail.
- Do you have a brand-loyalty, or are you open to buy a car from any brand? Usually European, but I’m open to anything.
- Would you trust a webpage to recommend a car, based on your preferences? Most likely, I still have to buy the car afterwards anyway, so it seems like a great tool to get an idea of which car to get.
- What conditions would need to be met for you to enhance your trust? No adds on the website, like DBA. That takes all credibility.
- Would you visit a dealership, based on the recommendation the webpage gives you? Yes, I guess.
- What´s your estimated budget for buying a new car? 400.000 – 700.000 DKK.
Person 1
Act 1
Name: Jens
Age: 29
Where are you from: Virum
From a scale of 1-10 how much interest do you have in cars: 3
Act 2
Have you ever bought a brand-new car (if, how many)? No
What did the process look like before you bought it?
How did you obtain information about what car to get?
How many dealerships did you visit before finalizing the deal?
If you were to buy a brand-new car how many hours of research would you do? Maybe 2-3 hours
What do you research? (Price, look, specs, type...)
Price and specifications
Do you have a brand-loyalty, or are you open to buy a car from any brand?
Any brand
Would you trust a webpage to recommend a car, based on your preferences? Yes
What conditions would need to be met for you to enhance your trust? Correct info displayed
Would you visit a dealership, based on the recommendation the webpage gives you? Yes
What´s your estimated budget for buying a new car? 250.000
Act 4
Browse the car catalog.
Done
What is the price of the SQ5 in the “sport SUV”-section? Took about 3 mins to find the specific car model.
How much horsepower does it have? Done
Find the nearest dealer to you. Done
Visit the dealers site. Done
Act 5
Confusing at first. Big difference between Figma and website. The idea is good, never heard about it before.
Person 2
Act 1
Name: Thomas
Age: 29
Where are you from: Holte
From a scale of 1-10 how much interest do you have in cars: 5
Act 2
Have you ever bought a brand-new car (if, how many)? No
What did the process look like before you bought it?
How did you obtain information about what car to get?
How many dealerships did you visit before finalizing the deal?
If you were to buy a brand-new car how many hours of research would you do? A few hours
What do you research? (Price, look, specs, type...)
Price and specifications
Do you have a brand-loyalty, or are you open to buy a car from any brand?
Any brand
Would you trust a webpage to recommend a car, based on your preferences? Yes if the information such as price and specifications is correct
What conditions would need to be met for you to enhance your trust? Good UX, good reviews
Would you visit a dealership, based on the recommendation the webpage gives you? Yes
What´s your estimated budget for buying a new car? 400.000
Act 4
Browse the car catalog.
Done
What is the price of the SQ5 in the “sport SUV”-section? Done, person had a hard time scrolling through the catalog and finding the correct model.
How much horsepower does it have? Done
Find the nearest dealer to you. Done
Visit the dealers site. Done
Act 5
Good idea, always assumed the website like Bilbasen had something similar (as in, an expectation of something similar already existed).
Person 3
Act 1:
Name: Anders
Age: 53
From: Høng (Kalundborg kommune)
Interest in cars from 1-10: 6
Act 2:
Have you ever bought a brand-new car (if, how many)?
Yes 2
What did the process look like before you bought it?
Internet research, dealership visit, test drive, talks with bank, order.
How did you obtain information about what car to get?
Internet research, dealership visits, friends, colleagues.
How many dealerships did you visit before finalizing the deal?
5-6
If you were to buy a brand-new car how many hours of research would you do?
40+ hours
What do you research? (Price, look, specs, type...)
Price, Green tax, Maintenance, Range, Looks, Equipment,
Do you have a brand-loyalty, or are you open to buy a car from any brand?
Everything other than American ICE´s
Would you trust a webpage to recommend a car, based on your preferences?
Yes if it has brands I know
What conditions would need to be met for you to enhance your trust?
If every car brand is represented and none of them pays to have their cars represented over others
Would you visit a dealership, based on the recommendation the webpage gives you?
Yes, if they are within 50km, so I can get my car serviced.
What´s your estimated budget for buying a new car?