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mysociety / alaveteli-experiments

A collection of experiments and research to learn about what makes an Alaveteli grow
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Does placement of donation button change donation click-through? #115

Closed ajparsons closed 5 years ago

ajparsons commented 5 years ago

Q: Does moving the donation link from the sidebar to the footer (swapping with the AsktheEU link) on the request display page increases click through to the donation page.

We will measure this with via an A/B test in google analytics. Campaigns will be marked up to track conversion value.

wrightmartin commented 5 years ago

Some explorations about how this may look with a visual change and without one

desktop hd copy 2 desktop hd copy

wrightmartin commented 5 years ago

We'll add a parameter to the UTM tags based on which variant of the experiment people have clicked the donate button for

:utm_content => 'experiment_no_0', will be as is now, with the donate button in the sidebar on the right :utm_content => 'experiment_no_1', will be the switched version with the donate button positioned at the bottom of the page

ajparsons commented 5 years ago

On the utm content, I meant (but did not actually say clearly anywhere) that we should include the alaveteli experiment issue number in the content as the number. For the first experiment we can leave as is, but when we switch in future we should adjust the content so future experiments have a distinct content.

wrightmartin commented 5 years ago

ah - we're pulling it directly from Google's own cxApi.chooseVariation in this case

ajparsons commented 5 years ago

The result of this was yes, conversions to the donate page were about twice as high.