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mysociety / alaveteli-experiments

A collection of experiments and research to learn about what makes an Alaveteli grow
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Does changing the design of the donation call to action increase clickthrough? #118

Open ajparsons opened 5 years ago

ajparsons commented 5 years ago

Q: Does changing the design of the donation call to action increase clickthrough?

From @wrightmartin :

I think the red box design is a big miss here - I'd guess it gets mistaken for an error message?

Plan: Test an alternate 'neutral' design against the red box.

ajparsons commented 5 years ago

The 'party' design candidate: https://github.com/mysociety/whatdotheyknow-theme/issues/542#issuecomment-448232644