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mysociety / alaveteli-experiments

A collection of experiments and research to learn about what makes an Alaveteli grow
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Does varying the colour of the donation call to action increase click through? #119

Open garethrees opened 4 years ago

garethrees commented 4 years ago

Q: Does varying the colour of the donation call to action increase click through?

We know colour can make a difference to decision making, and currently we use red. This is generally seen as "stop" or "warning".

Lets try variants of green and yellow.