Do prominent donation banners increase donations?

[garethrees]

We've added donate CTAs in the sidebar and request sent message on WDTK. Have these increased donation conversions?

• https://github.com/mysociety/whatdotheyknow-theme/issues/309
• https://github.com/mysociety/internal/issues/11
• https://github.com/mysociety/whatdotheyknow-theme/pull/318
• https://github.com/mysociety/whatdotheyknow-theme/pull/320

Not sure what analytics we have around this area, so will need some input from @jacksonj04.

[garethrees]

[garethrees]

@abimysoc how much are we able to break down that increase by site?

[abibroom]

@zarino set up this Analytics dashboard to show visits to the /donate page by site.

That's not tracking completions (i.e. whether those visitors then go on to give us money). There was some email discussion in July about this in which we identified what the completion page was (https://secure.mysociety.org/donate/thanks), but I don't think any further progress was made, I certainly haven't got the Analytics skills to do it...

[garethrees]

Yes https://github.com/mysociety/whatdotheyknow-theme/issues/284#issuecomment-270660421