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nopSolutions / nopCommerce

ASP.NET Core eCommerce software. nopCommerce is a free and open-source shopping cart.
https://www.nopcommerce.com
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Rich Merchandising Suite (RMS). Dynamic customer segmentation #1924

Open AndreiMaz opened 7 years ago

AndreiMaz commented 7 years ago

Segment customers into groups and optimize marketing initiatives by identifying specific customers groups by characteristics (address, location, sex, etc.) and/or value (purchase history, on-site browsing, etc.).

Track customer behavior and navigation inside the e-shop and based on this info (analytics) to offer them related content, e.g someone navigates to the digital cameras section, next time he visits the eshop’s homepage the homepage is changed and shows digital cameras.

The proposed functionality could have

• Ability to segment registered users • Segment quest visitors by order and shopping cart data • Create segmentation rules • Segmentations could include o Date of Birth o Gender o Days from last visit o Days Before birthday o Days from cart created o Product pages visited o Categories visited

AndreiMaz commented 4 years ago

Actually just a filtration by customer attributes. We have a separate work item for this task