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openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Replace Taxi & Rideshare TV & Top categories with "Cars" or "Automobiles" #100

Open jayshao opened 2 years ago

jayshao commented 2 years ago

Currently we have:

Taxi & Rideshare TV Advertising displays placed inside taxis and rideshare vehicles visible to passengers in the back seat. 103 transit.taxi_rideshare_tv
Taxi & Rideshare Top Advertising displays placed on top of taxi and rideshare vehicles visible to nearby pedestrian and drivers. 104 transit.taxi_rideshare_top

It would be nice to normalize with our other categories to have Taxi/Rideshare have a master-category - and to be able to have "inside" "outside" and maybe "platform" (if we think taxi-queues or other loading areas are an advertising area) in line with the rest of transit

jayshao commented 1 year ago

If we remove the strings, this seems like it's just a rename (e.g. to "Cars"). Anyone on the demand side differentiate Taxis especially?

Tatianaabor commented 1 year ago

I agree. We should use a more generic name so other types of vehicles can be included within this category.

jbergmediamath commented 1 year ago

Is there much advertising on cars outside of rideshares and taxis? May just be my ignorance.

jayshao commented 1 year ago

include in 1.2