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openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Adding Window Shops as a GC category #122

Open Tatianaabor opened 1 year ago

Tatianaabor commented 1 year ago

It may be helpful to add 'Window Shops' as a Grandchild category under Outdoor_Urban Panels.

There is an increased number of outdoor facing screens installed in windows of different retailers (i.e., screens at convenience stores, beauty salons, coffee shops, dentist offices, etc.), these are mainly reaching vehicles and pedestrians, therefore, their audience is much broader than the one being captured by their indoor screens.

jbergmediamath commented 1 year ago

Would this therefore impact the impression multiplier? (Recognizing this may be out of scope of what we're looking at.)

davidweinfeld commented 1 year ago

We manage a DOOH network that has dual-sided screens in the windows of commercial properties. The outdoor-facing screen is currently listed as Outdoor_Urban Panels. The indoor-facing screen is listed based on the venue type of the commercial property where it's located.

It could be helpful to have a grandchild category under Outdoor_Urban Panel as "Windowfront." At the end of the day, if it helps a buyer better understand what the inventory is then it's a win.