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openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Add "Restroom" as a category under enclosed spaces where available #99

Open jayshao opened 2 years ago

jayshao commented 2 years ago

... as we are now seeing advertisement in restrooms

jayshao commented 1 year ago

Some advertisers or brands may consider this an undesireable environment.

One complication is - this seems to create a lot of child categories possible. The other possibility is we could break it out in the tree, perhaps with instructions that it should be prioritized over identifying other characteristics - though that seems to cause potential information loss

jbergmediamath commented 1 year ago

Can you elaborate on the child category issue?

Armitage35 commented 1 year ago

Hello there,

We do observe buyers (TTD in particular) asking for units in such locations to be explicitly specified as well as publisher specializing in bathrooms. I personally feel having them as children types would indeed add a lot of them BUT would also clarify where those facilities are (as some could be in airport and others in QSR).

Happy to talk more but this is probably one of the important things to include in the next version