Preparation for a new project on the topic of guard rails for brand-appropriate digital experiences. Evaluation of existing Porsche.com pages, in particular home and model detail pages, which will be analysed in the context of a first draft of the digital brand experience principles:
Focused, Community-driven, Personalised and Surprising
Notes
The analysis should be conducted with the goal of providing ideas and inspiration on how features and aspects of the current .com digital (web) experience could be improved to strengthen the Porsche brand experience.
Scope
Preparation for a new project on the topic of guard rails for brand-appropriate digital experiences. Evaluation of existing Porsche.com pages, in particular home and model detail pages, which will be analysed in the context of a first draft of the digital brand experience principles:
Focused, Community-driven, Personalised and Surprising
Notes
The analysis should be conducted with the goal of providing ideas and inspiration on how features and aspects of the current .com digital (web) experience could be improved to strengthen the Porsche brand experience.
Acceptance Criteria