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The Read the Docs community website
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Create a lead gen for RTD with 1 piece of content #311

Open ericholscher opened 4 months ago

humitos commented 2 months ago

@ericholscher is this issue still relevant? Can you expand a little more on what this issue is about? I'm not sure to understand it from the title.

ericholscher commented 2 months ago

The goal here is to create something that makes people want to give us their email address, and we send them the content after they do that. Then we send them a drip about the platform and what it's good for.

It's definitely a more sales focused technique, but the goal would be for something on the sales page, or to get enterprise users.

Here is an example from EA:

https://www.ethicalads.io/advertisers/creatives-that-convert/