Study Submission: Luxury retailer Farfetch sees higher conversion rates for better Core Web Vitals

[anniesullie]

Key Takeaway

How the e-commerce fashion retailer correlated Core Web Vitals and performance metrics with business metrics, saw an increase in KPIs and built a "Performance Business Case Calculator" to drive product decisions and a performance culture.

Story Source

https://web.dev/case-studies/farfetch

Year published

2022

Tags

• core web vitals
• LCP
• conversion rate
• bounce rate
• "2022"