Make features visual, not a block of text

[CeciliaHinga]

From tenfour-archive created by caharding: ushahidi/tenfour-archive#1383

[CeciliaHinga]

@justinscherer Screenshot of the feature-table with new icons and black outlines removed:

[CeciliaHinga]

Users all passes over the features section without reading it. Likely b/c of the block pattern and B&W.

[CeciliaHinga]

I like these recommendations. Anything to decrease visual noise, and get people to actually see. Can we draw up this solution?

[CeciliaHinga]

@justinscherer I'll take a look today and see if I need a mockup

[CeciliaHinga]

I'm not sure this is a bad thing. It might be that the features are not the most important thing influencing conversion behaviour.

It might be the generic icons. Took a stab at finding some new ones.

• Any channel
• Secure contacts
• User groups
• Enterprise Roles
• Real-time communication
• No training required

Removing the box outlines might decrease visual noise a bit, as well.

My hunch is that the Westgate story and pricing are actually more important purchasing influencers. Plus, they can go in and see the features super easily anyways because it's free. I'm going to punt any more work on this for now in favour of #1354 and #1370

[CeciliaHinga]

Love it!

[CeciliaHinga]

@Angamanga do you need a mockup for this?

All we would need is to swap the icons for the ones listed above and to remove the black outlines from the features table.

Can you throw a screen grab in here when you're done?

[CeciliaHinga]

Should this be resurrected to match the instapages icon style from the Marketing work?

[CeciliaHinga]

Looks great!

[CeciliaHinga]

@justinscherer @caharding This is live on tenfour.org now. Please check if any tweaks are needed.