Open nahyungkim1220 opened 3 years ago
Press releases are announcements, official statements, or interesting news a company or brand releases about itself. They provide information about your company to anyone who wants to write about your company (journalists, reporters, anyone in media). Press releases can efficiently promote an event or the release of a new product across different publishers with little budget.
Press releases are often written several months in advance of an event (even a year early for product releases). When a press release is finished, it is archived into the press kit (also known as a media kit or marketing kit) until the awaited event (like a product release) approaches. A press kit contains tools that help publishers and media people easily write about your company. It includes key information about your company, logos, relevant images, team bios, press releases, and any other information worth sharing.
When the big event nears, press releases are sent out to publishers (like tech news websites) by your company's PR (Public Relations) team, taken up by journalists on those platforms. They are fleshed out into full-length articles, or published as they are (depending on the style of the press release).
Traditional press releases are straight to the facts and less narrative, generally not over 1 page. They often provide key information on which journalists can base full-length articles on. More recently, more press releases have been being written as full news articles so they could be published as they are. For 100 Automations' purposes, press releases are better written as full articles, since it makes redistribution more efficient.
Here are some things to consider when writing a press release. This guide is from GrowthZone, adjusted to 100 Automation’s preference for full-length articles.
The articles below can give you an idea of how to set the tone, create an interesting headline, and include key facts in your press release.
Draft 1 is finished and feels like it could be more succinct & clear. Please give feedback on clarity & if the guide is missing any directions for first-time press writers!
Sent this to be reviewed on the marketing board https://github.com/hackforla/marketing/issues/8
Marketing is reviewing and combining it into a guide.
If there's no response from marketing, we should either publish this or move it to the backlog
Overview
Create a guide for future content creators/marketing team members on how to write a press release for 100 Automations
Action item
Resources
Write a Press Release