Content: USCIS project intro

[coreycaitlin]

We need content for the project-tag landing page about this project.

This is issue is done when:

• [x] Content is drafted
• [x] Content is reviewed and revised with outreach team
• [x] Content is reviewed by Jen E

[coreycaitlin]

Source content from old intake site:

We’re working with the U.S. Digital Service to move the U.S. Citizenship and Immigration Services (USCIS) from a form-centric website to a human-centric one. This includes work across numerous disciplines to create a suite of resources and tools to demystify the naturalization process, move application forms online, and design an improved account system for applicants.

[coreycaitlin]

Source content from the press page:

We helped the U.S. Citizenship and Immigration Services (USCIS) launch myUSCIS, a platform that allows users to easily access information about the immigration process and find immigration options for which they may qualify. Re-imagining the immigration process meant moving from a form-centric website to a human-centric one. We worked closely with USCIS across multiple disciplines to create a suite of resources and tools to demystify the naturalization process, move application forms online, and design an improved account system for applicants.

[kategarklavs]

Claiming this issue now!

[awfrancisco]

👍

I'm working on some project slides for the AP pitch deck and recently drafted this. Feel free to use or not, but might help as a starting point.

The immigration application process is complicated and intimidating. It can also be inefficient, both for applicants and the federal workers processing those applications.

We worked with USCIS to shift their form-centric process to be a human-centered one. By focusing on what the experience is like for someone applying to immigrate, USCIS was able to radically improve the customer experience.

Now, people can enter their current immigration status the site shows them the benefits they’re eligible for and how to apply.

People can also log in to an improved account system to see their notices and appointments in a single location and find out what to expect next.

[kategarklavs]

@awfrancisco Ah, excellent — thanks for sharing this! I'll definitely incorporate it (and I'll post the Drive link below if you'd like to collaborate on the summary).

Draft link: https://docs.google.com/a/gsa.gov/document/d/18AZlocW7B2rpom7ohP7WTDq-TgMKhx2BBIHLBgS9wBo/edit?usp=sharing

[kategarklavs]

@coreycaitlin & @awfrancisco Just finished the USCIS summary draft — let me know what you think! (It's a smidge longer than some of the other summaries, but it's well under 400 words.)

[awfrancisco]

I think this is looking really good. Seems like the tagline might be the trickiest part since most of the words about this process are pretty long.

[coreycaitlin]

Agreed! I made some suggestions to shorten and simplify a bit.

[kategarklavs]

Howdy! Just accepted the changes to the draft. For the tagline, I like "Humanizing the process of becoming a citizen."

@awfrancisco — do other folks on the outreach team need to review this, as well? Let me know & I'll be happy to share the doc.

[awfrancisco]

Nope. Good to go from Outreach.

[kategarklavs]

Excellent! @coreycaitlin who else needs to review the copy before we can publish? (My guess is a representative group from the former USCIS team -- does that seem right?)

[coreycaitlin]

I think we can close this out with #2258 🎉