Outline Phase 4 pitch

[juliaklindpaintner]

• [x] Set up document to gather ideas
• [x] Create sections to reflect the most important info we will need to get

[juliaklindpaintner]

Set up a doc here to gather thoughts: https://docs.google.com/document/d/19cYNXPRnhvoOrzDywX07A-PDd9aaQ5qAdrh0U_uS0xE/edit#heading=h.ykkmxtq9ewj1