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Conduct a visual identity system audit #5

Closed jenniferthibault closed 9 years ago

jenniferthibault commented 9 years ago
  1. Goal: Gain a comprehensive map of the visual identity elements being used by the FEC across media, to better understand current brand perceptions around the FEC's visual identity. This will point out areas of consistency that create the system, and areas of inconsistency that undermine it. This map will be used to inform the direction of look and feel changes, and to identify touch points that would be impacted by these changes.
  2. Completion Criteria: Find as many FEC-branded touch points as possible, digital and physical. Observe and record visual design systems being used, such as: color palette; typography; image treatment; layout or structural patterns; logo variations; iconography style; patterns; and other things like this. Deliver a pdf of the findings to our agency partners at the end of the design studio workshop, and discuss observations.
  3. Areas to audit:
  4. [x] Social Media
  5. [x] Websites
  6. [x] Physical spaces, building signage if possible
  7. [x] Printed collateral: business cards, letterhead, mailers, catalogs, brochures, etc
  8. Dependencies: none