Given our limited time for experiments, I went through the list of questions / hypotheses I created and identified three easy experiments to run on the site (in addition to actual usability tests):
Reorder Individuals page to have the “Who” and “Benefits” section at the top
Turn “how it works” into tabs and compare to the way it currently is
Swap out the header logo for the title
@cscairns let me know if these look good and if there's anything else you'd like to add, and then we can discuss how to go about implementing.
Given our limited time for experiments, I went through the list of questions / hypotheses I created and identified three easy experiments to run on the site (in addition to actual usability tests):
@cscairns let me know if these look good and if there's anything else you'd like to add, and then we can discuss how to go about implementing.