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If one wanted to modify the current Hill equation from
`y = bottom + ((top - bottom) * x**nH) / (EC50**nH+ x**nH)`
to
`y = beta - ((beta * EC50**nH) / (x**nH + EC50**nH))`
where `beta` is…
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Is there a way to turn off saturation curves and force linearity? Is there an option for this? If not, is there a value of alpha and gamma I can force to be as close to linearity as possible?
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Hello Alex,
I would like to start off by stating that I found your code very helpful, I had a few questions regarding your approach to media mix modeling.
1. How were you able to make prediction…
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Hi @psu4,
I found your **[blog](https://sites.google.com/site/2015pcsu/data-science/marketing-mix-modeling-to-find-the-best-advertising-route)** regarding the results of your MMM approach.
There i…
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Open Source Digital Marketing Tech Skills Map
digital-marketing web-marketting seo web-analytics
https://github.com/trevorfox/digital-marketing-technical-fundamentals
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https://app.vexpower.com/sim/can-we-try-google-lightweightmmm/
if it is free can-we-try-google-lightweightmmm- how to get?
can i register without credit card?
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I understand that model type - carryover only takes into the consideration the delayed lagged effect (peaks observed can have delay in it) , however it does not take into account the saturation of the…
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Hello! I'm trying to use the OpenAPI 3.0 spec to document an API that supports a subset of the [Resource Query Language (RQL)](https://github.com/persvr/rql#rql-rules). However, because this query s…
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## Project Robyn
## Describe issue
I have used the Robyn package for marketing mix modeling and budget allocation based on historical data. However, I am facing challenges when attempting to exten…
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Currently media references are focussed on locating specific assets on and identifying timing metadata for them.
When OTIO is used to drive a system that will concretely pull together media data, i…