Facebook Marketing Lists

[keaboyd]

Let's upload some lists of providers to try targeting via facebook.

We can only upload email addresses of providers who have given us permission (agreed to our terms) so that would be anyone who has created their own listing or claimed a listing.

Let's upload 2 lists so we can do different types of targeting:

• [ ] All Providers. This should be a list of email addresses for all providers who have accepted our contact terms, regardless of where they are, what their listing level is, etc. They should only be published (not unpublished, rejected, dupe, etc.) We'll use this to create a lookalike audience of providers. The idea is that we want this profiling to help us find business owners (as distinct from parents).

• [ ] Provider Prospects. This should be a list of email addresses only for our target geos of Bay Area, LA, Dallas, Atlanta, any provider who is published and listing level = 0. It will be a much smaller list. We'll use this to do more targeted advertising.

When the lists are ready, Shilpa can you upload them through the Create Audiences wizard on Facebook?

FYI @peggychang

[shilpadalmia]

• Published Subscribed Providers
• Published Providers in Bay area, LA, Dallas & Atlanta metro

[shilpadalmia]

Here's the google doc with the fb_ids. Once those are in, I will upload the list.