With Interation2.0 of AfrofutureDAO, our focus is on staging the cultural and technical launch pad required to enable the transitioning of African Artists into web 3 while stewarding the assets of African Culture and history using our all-inclusive on-boarding pattern and collaborations with the museums and curators.
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Communications and Contents on Derived Campaign #25
Gather users' feedback, impressions and conversations
Get at least 10 artists/creatives in the space to participate in the campaign.
Gain at least 500 new users in the first month
This campaign gives us the chance to interact with artists through their works that challenge stereotypes and embrace individuality.
Timeline
April - June (2 months)
Target Audience
Artists
Curators
Museums
Engagement Metrics
Remixes
Followers
Likes
Shares
Media format
1 Minute video clip of selected artists sharing their stories and perspectives on #myidentity the term identity means to them.
All videos made in portrait
Distribution Channels
Twitter
Instagram
LinkedIn
Discord
Script 1
Hi!
My name is Ekene
My identity is my craft.
My Identity is my culture
My identity is me
My identity is Africa
My identity can’t be forgotten.
Script 2
As an [Tribe, Nationality, Style, etc] artist, my identity is …..
As a curator, my identity ….
As a culture builder, my identity
Script 3
Hi,
I challenge police brutality through my identity; my identity is my art
Hi,
I challenge gender roles/inequality through my identity; my identity is my art.
Hi,
I challenge bad leadership…, etc,
Social Media Copy
What is your Identity?
Share a one-minute video highlighting #myidentity.
What do you know about your identity?
Explore Derived and learn more about the African Identity
My identity; my art
Join me in expressing my identity on Derived.
Artists to be featured
This campaign aims to capture artists who continuously probe the complexities of identity and representation in their work
Osinachi
Reespect
Dada Boipelo
Brook G
Sheri Magaret
Nygilia
Balaafama
Anthony Azekwoh
Vintage
Fanuel
Symbolik
Joel
Chuma
Macro Influencers
Osinachi
Haneefah
Anthony
Sherie
Fanuel
Dada
Dedeukwu
Invitation to Macro Influencers
Invitation Email for our Derived Campaign
Hi [Artist’s Name],
We hope this email finds you well. We are writing to extend an invitation to you to participate in our upcoming Derived campaign, #myidentity.
Derived is a digital museum preserving cultural and historical moments through time. With Derived, artists can charge their inspiration and creativity by learning about their past and recreating specific moments using their style. This in turn supports the institutions and individuals driving these conversations.
Our campaign aims to celebrate and promote the complexities of African art and artists' identity, diversity and individuality by showcasing works from a range of talented individuals. As an accomplished artist with a unique vision and style, we believe your influence in the Web3 ecosystem will make a valuable contribution to the campaign and help us to achieve our goals.
The campaign will feature you as well as other prominent artists, to achieve this we invite you to share videos of yourself exploring what ‘Identity’ means to you. We are looking for the video to be visually striking, conceptually engaging opinion reflecting the richness and diversity of African art, culture and identity.
Should accept to participate, your video will be featured in a dedicated section of our website and promoted through our social media channels and email newsletter. This is an excellent opportunity to restate your career's individuality and your work's acceptance to a wider audience, connect with other artists, and be part of a larger celebration of African art and culture.
Kindly, confirm your availability and acceptance to participate on 10th April 2023.
We will communicate further upon your acceptance. Thanks and hope to hear back from you soon.
Best regards,
Ekene Odigwe
Project/Programmes Manager
AFROFURTURE DAO
Micro-Influencers
Joel
Reespect
Nygilia
Balaafama
Brook G
Vintage
Symbolik
Other Artists who have remixed with Derived
Dada
etc
HI [Artist Name]
We hope this email finds you well. We are writing to extend an invitation to you to participate in our upcoming Derived campaign, #myidentity.
We are excited about your engagement with our product, Derived so far and we are also looking at taking this a step further with you joining our campaign alongside other creators.
Our campaign aims to celebrate and promote the complexities of African art and artists' identity, diversity and individuality by showcasing works from a range of talented individuals. As an accomplished artist with a unique vision and style, we believe your influence in the Web3 ecosystem will make a valuable contribution to the campaign and help us to achieve our goals.
The campaign will feature you as well as other prominent artists, to achieve this we invite you to share videos of yourself exploring what ‘Identity’ means to you. We are looking for the video to be visually striking, conceptually engaging opinion reflecting the richness and diversity of African art, culture and identity.
Should accept to participate, your video will be featured in a dedicated section of our website and promoted through our social media channels and email newsletter. This is an excellent opportunity to restate your career's individuality and your work's acceptance to a wider audience, connect with other artists, and be part of a larger celebration of African art and culture.
Kindly, confirm your availability and acceptance to participate on 10th April 2023.
We will communicate further upon your acceptance. Thanks and hope to hear back from you soon.
Best regards,
Ekene Odigwe
Project/Programmes Manager
AFROFURTURE DAO
Derived Campaign
Campaign Theme; My Identity
Objectives
This campaign gives us the chance to interact with artists through their works that challenge stereotypes and embrace individuality.
Timeline April - June (2 months)
Target Audience Artists Curators Museums
Engagement Metrics Remixes Followers Likes Shares
Media format 1 Minute video clip of selected artists sharing their stories and perspectives on #myidentity the term identity means to them. All videos made in portrait
Distribution Channels
Script 1 Hi! My name is Ekene My identity is my craft. My Identity is my culture My identity is me My identity is Africa My identity can’t be forgotten.
Script 2 As an [Tribe, Nationality, Style, etc] artist, my identity is ….. As a curator, my identity …. As a culture builder, my identity
Script 3 Hi, I challenge police brutality through my identity; my identity is my art
Hi, I challenge gender roles/inequality through my identity; my identity is my art.
Hi, I challenge bad leadership…, etc,
Social Media Copy What is your Identity? Share a one-minute video highlighting #myidentity.
What do you know about your identity? Explore Derived and learn more about the African Identity
My identity; my art Join me in expressing my identity on Derived.
Artists to be featured This campaign aims to capture artists who continuously probe the complexities of identity and representation in their work
Osinachi Reespect Dada Boipelo Brook G Sheri Magaret Nygilia Balaafama Anthony Azekwoh Vintage Fanuel Symbolik Joel Chuma
Macro Influencers Osinachi Haneefah Anthony Sherie Fanuel Dada Dedeukwu Invitation to Macro Influencers
Invitation Email for our Derived Campaign
Hi [Artist’s Name], We hope this email finds you well. We are writing to extend an invitation to you to participate in our upcoming Derived campaign, #myidentity.
Derived is a digital museum preserving cultural and historical moments through time. With Derived, artists can charge their inspiration and creativity by learning about their past and recreating specific moments using their style. This in turn supports the institutions and individuals driving these conversations.
Our campaign aims to celebrate and promote the complexities of African art and artists' identity, diversity and individuality by showcasing works from a range of talented individuals. As an accomplished artist with a unique vision and style, we believe your influence in the Web3 ecosystem will make a valuable contribution to the campaign and help us to achieve our goals.
The campaign will feature you as well as other prominent artists, to achieve this we invite you to share videos of yourself exploring what ‘Identity’ means to you. We are looking for the video to be visually striking, conceptually engaging opinion reflecting the richness and diversity of African art, culture and identity.
Should accept to participate, your video will be featured in a dedicated section of our website and promoted through our social media channels and email newsletter. This is an excellent opportunity to restate your career's individuality and your work's acceptance to a wider audience, connect with other artists, and be part of a larger celebration of African art and culture.
Kindly, confirm your availability and acceptance to participate on 10th April 2023.
We will communicate further upon your acceptance. Thanks and hope to hear back from you soon.
Best regards, Ekene Odigwe Project/Programmes Manager AFROFURTURE DAO
Micro-Influencers Joel Reespect Nygilia Balaafama Brook G Vintage Symbolik
Other Artists who have remixed with Derived Dada etc
HI [Artist Name]
We hope this email finds you well. We are writing to extend an invitation to you to participate in our upcoming Derived campaign, #myidentity.
We are excited about your engagement with our product, Derived so far and we are also looking at taking this a step further with you joining our campaign alongside other creators.
Our campaign aims to celebrate and promote the complexities of African art and artists' identity, diversity and individuality by showcasing works from a range of talented individuals. As an accomplished artist with a unique vision and style, we believe your influence in the Web3 ecosystem will make a valuable contribution to the campaign and help us to achieve our goals.
The campaign will feature you as well as other prominent artists, to achieve this we invite you to share videos of yourself exploring what ‘Identity’ means to you. We are looking for the video to be visually striking, conceptually engaging opinion reflecting the richness and diversity of African art, culture and identity.
Should accept to participate, your video will be featured in a dedicated section of our website and promoted through our social media channels and email newsletter. This is an excellent opportunity to restate your career's individuality and your work's acceptance to a wider audience, connect with other artists, and be part of a larger celebration of African art and culture.
Kindly, confirm your availability and acceptance to participate on 10th April 2023.
We will communicate further upon your acceptance. Thanks and hope to hear back from you soon. Best regards, Ekene Odigwe Project/Programmes Manager AFROFURTURE DAO
Other possible campaigns Religion;
INTOTHELIGHT
MeccaChronicles
Wildlife
Attn: @Ekeneodigwe, Kindly review