For the purposes of tracking traffic, this should be a link with class="donation". Management would like to know (1) how your traffic breaks down across different segments and how they flow through your "funnel" from landing to donation; (2) if making the event links on the home page include the word "RSVP" would increase click-through rate; and, (3) if they should ask people to "donate" or "support" an event in the the donation link text to increase conversions.
For the purposes of tracking traffic, this should be a link with class="donation". Management would like to know (1) how your traffic breaks down across different segments and how they flow through your "funnel" from landing to donation; (2) if making the event links on the home page include the word "RSVP" would increase click-through rate; and, (3) if they should ask people to "donate" or "support" an event in the the donation link text to increase conversions.