Management would like to know (1) how your traffic breaks down across different segments and how they flow through your "funnel" from landing to donation; (2) if making the event links on the home page include the word "RSVP" would increase click-through rate;
Management would like to know (1) how your traffic breaks down across different segments and how they flow through your "funnel" from landing to donation; (2) if making the event links on the home page include the word "RSVP" would increase click-through rate;