[platformio] Align configs with Arduino IDE

[vahron]

• Установил те же настройки, что и в Arduino IDE
• Добавил конфигурации для запуска: release, debug, wireless
• DEBUG_SERIAL конфилктовал с esp.cpp, переименовал в DEBUG_SERIAL_LAMP

Тест

> pio run 
Retrieving maximum program size .pio/build/debug/firmware.elf
Checking size .pio/build/debug/firmware.elf
Advanced Memory Usage is available via "PlatformIO Home > Project Inspect"
RAM:   [======    ]  55.4% (used 45400 bytes from 81920 bytes)
Flash: [===       ]  32.8% (used 342364 bytes from 1044464 bytes)
================================================================================= [SUCCESS] Took 2.31 seconds =================================================================================

Environment    Status    Duration
-------------  --------  ------------
debug          SUCCESS   00:00:02.312
================================================================================= 1 succeeded in 00:00:02.312 =================================================================================