Refresh FreshNest Logo and Establish Visual Identity

AmanNegi commented 11 months ago

Issue Description:

Objective:

Propose a new logo design for FreshNest to replace the current Canva-generated logo.
Create a visual identity that aligns with the app and website's color swatches and overall theme.

Scope of Work:

1. Logo Design:

Develop a new logo design that represents the core values and functionality of FreshNest.
The logo should be visually appealing and memorable.

2. Color Swatches:

Ensure that the new logo adheres to the existing color scheme used in the app and website.
Maintain consistency in branding.

3. Visual Identity:

Create a comprehensive visual identity for FreshNest.
Include guidelines for fonts, typography, imagery, and design elements.
Convey the brand's personality and values through the visual identity.

Deliverables:

A new logo design for FreshNest.
A set of color swatches that match the app and website's theme.
Detailed guidelines for the visual identity, including fonts, typography, imagery, and design elements.

Benefits:

The new logo will help FreshNest create a more distinct and memorable brand image in the market.
The visual identity guidelines will ensure consistent branding across all marketing materials and communications, strengthening brand recognition and reputation.

H-SM commented 11 months ago

hey @AmanNegi , I would take up the issue in hand here... It would be a lot helpful of you could add this issue up in hacktoberfest as well, it would help me back indirectly.. For the logo you have anything up in your mind? like any specific things you want to showcase over it?

Ps.: can you have a look over my other issue as well :) Thanks.

AmanNegi commented 11 months ago

@H-SM This issue needs more clarification atm. If you have any suggestions feel free to suggest them here.

H-SM commented 11 months ago

looking over the deliverables of the issue ->

Deliverables:
    A new logo design for FreshNest.
    A set of color swatches that match the app and website's theme.
    Detailed guidelines for the visual identity, including fonts, typography, imagery, and design elements.

These are the key importance for an application's view point. We could go for a soothing theme which is appealing to look over and has a motive close to the major goals of the application... being an application to connect up farmers and the end-customer, we could take ideologies from other food providing applications. like swiggy has a topographically simple look over there application. I feel having an application which is easy to navigate and distinguishing in its characteristic is the way to go here.

For the themes and Deliverables I feel these are the points to look over ->

logo that looks simple with characteristic importance towards farmers (the current one is a good example, but could be improved in many ways.)
color scheme having soothing contrast in it would work great, having a complementary color scheme will match great here (ill be pinging a few down below)
for the fonts and topology, keeping it simple and easy to navigate is the optimal resolve here, which are soothing to look over.

A few color pallete ->

I feel I could fill up the requirements for the issue, moreover I really wanted to do a design related PR for hacktoberfest so it well make my day if this issue gets up in my hands :)

Thanks, Hope we further discuss onto what to do next here. Have a great day.

@AmanNegi

AmanNegi commented 11 months ago

@H-SM Sounds great to me, also the first color palette looks good to me and matches the current theme as well! Feel free to get started with this. Also, let me know how you plan to deliver the guidelines of visual identity (markdown, pdf, etc).

AmanNegi / FreshNest