Disclaimer about programmatic ad market principles/unpredictability

[Ivshti]

Is your feature request related to a problem? Please describe. Users are often confused about varying impression numbers and the reasons behind this. We need to try to explain the reasons, especially considering our commitment to transparency.

Describe the solution you'd like When you start using the platform as a publisher, a disclaimer should appear that explains why your impression count may not be consistent, even if your traffic is:

• Changes in the ad market (new campaigns with different targeting being opened/closed)
• Changes in how much advertisers pay (after AIP#6, advertisers will be able to dynamically change impression price per publisher)
• Changes in ad policies: e.g. changes in how impressions are counted (technically speaking, changes in Market and AdView)

Describe alternatives you've considered Later on, we should:

• come up with an UI that illustrates the changes in the market: primarily campaigns that you're earning from that have ran out/closed
• announce ad policy changes in a changelog available on the Platform

[vanina-iv]

As for UI, what do you think of a section below the big impressions chart on the dashboard that says: Your impression count is varying? Learn more about this.

The "Learn more" part will be a link to the blogpost explaining it.

In addition, we can add a column in the "Best performing ads" table that shows the campaign status for the particular ad to illustrate if it's active or not.

[vanina-iv]

The blogpost is live now: https://www.adex.network/blog/varying-impression-count/

[Ivshti]

This is quite stuck, assigning @rori4

[vanina-iv]

Checked with Ivo, outdated.