Tweak 'Teaser Site' design

[danielgrigg]

Just want to accumulate comments of choices here instead of dumping them in the code.

[danielgrigg]

Some of the candidate tag-lines:

    <!-- <h3>The New Way to Ride Safely: Automatic Emergency Response            -->
    <!-- for Your Mobile Phone</h3>                                              -->
    <!-- <h3>The Brilliant, Hassle-Free Way to Ride with                         -->
    <!-- Confidence</h3>                                                         -->
    <!-- <h3>It's Your Life: Cut Emergency Respone Notification Time by 80%</h3> -->
    <!--<h3>Automatic emergency response in your pocket</h3>-->
   <h3>Ridden by you. Protected by us.</h3>

[danielgrigg]

thoughts on trying a headline title of at

of

Ridden by you. Protected by us.

? Was looking at a couple of sites for products and I think it's good to be able to summarise the whole product with a single, catchy line. Plus we were kinda doubling up the message of 'auto ER'.

[danielgrigg]

So I kinda added this bit:

          <h4>Automatically Classify Accidents</h4>
          <p>Our classifier technology fuses sensor, 
          vehicular and situational data to detect accidents
          the instant they happen.
          </p>            

Main difference being the suggestion of the app being a bit smarter than it might actually be ;)

'Vehicular data' would be some kinda vehicle profile... even if it's 'how many wheels?'.

'Situational data' refers to augmenting the classifier's detection from the history of the user's journey. ie, 'user was riding & user suddenly stopped => ~ user is dead'.

The theme here is I reckon we could sell the idea of 'fusing data' as a big feature in itself. Like give examples of how the three are combined etc..

I've left out fusing 'social data' for now..