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AndreasKostler / spline-web

Web presence for spline
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Logo design, branding #7

Open danielgrigg opened 11 years ago

danielgrigg commented 11 years ago

At a minimum we need a logo for the website and prototype. A few outsource graphic design studios exist but designcrowd.com should suffice. Let's stay away from 'Coder Art'.

danielgrigg commented 11 years ago

First iteration of design brief:

Title: withflare.io, technology for motorcyclists, needs a Logo Design!

Description: We need a logo design for our new technology startup based in Sydney, Australia called 'WithFlare'. Our mission is to leverage smartphone technology to improve motorcycling safety and enhance the riding experience. Our first product, 'Ride with flare' will passively monitor the rider's wellbeing and notify their loved ones in the event of an emergency. The app and its artwork will emphasise giving the rider peace of mind, so they can enjoy the road ahead.

The final design will be used for brand our website and apps. It will communicate reassurance and safety but must still present a bright and enthusiastic message. The design should be flat with sharp contrasts, bright colours and minimal use of gradients. We're looking to tint our brand towards an orange theme but the logo itself will likely have 2-5 colours. Designs that can be expanded towards a complete branding theme will be favoured.

danielgrigg commented 11 years ago

[18/10/13 11:24:24 AM] daniel.g: dont' want any text on the logo right? [18/10/13 11:25:22 AM] Andreas Koestler: I don't know...if we don't have text on the logo we might want a font design for withflare as well...just the name. Maybe?!? [18/10/13 11:25:33 AM] daniel.g: yes my thoughts too [18/10/13 11:26:20 AM] daniel.g: I guess including text is simpler [18/10/13 11:26:40 AM] daniel.g: I like the Braintree logo for instance [18/10/13 11:27:06 AM] daniel.g: and proto.io [18/10/13 11:27:44 AM] daniel.g: actually google-imaging 'logo .io' gives lots of results...

danielgrigg commented 11 years ago

[18/10/13 11:43:05 AM] daniel.g: designcrowd have a few options… the budget package is $240, which they say delivers ~15 designs. Next up is $440 for ~50 designs [18/10/13 11:43:17 AM] daniel.g: The $240 option seems best I think...

danielgrigg commented 11 years ago

we've had some designs submitted and so far it's promising. Unfortunately most of the logos have a heavy emphasis on the motorcycle, literally embedding a picture of one. I've re-briefed and contacted the designers to try aiming for a graphics that capture the spirit of riding - the thrill, adventure, freedom etc... Which is pretty open ended, but hoping one of them will rise to the challenge :)