Usability Testing: Preference Testing

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Usability Testing: Preference Testing

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This or that?" — A simple step-by-step guide to preference testing Learn how to run a preference test from Mitchelle Chibundu, Lead Product Designer at Flutterwave, and Jolene Tan-Davidovic, Senior User Researcher at N26.

https://maze.co/blog/preference-testing/

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What Is Preference Testing In UX https://userpeek.com/blog/what-is-preference-testing-in-ux/

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A/B testing v.s. preference testing Is preference testing a viable alternative to split testing? https://uxplanet.org/a-b-testing-v-s-preference-testing-d36786525c68

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When and how to run a preference testing? https://blog.uxtweak.com/when-and-how-to-run-a-preference-testing/

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What Is Preference Testing? https://help.usertesting.com/hc/en-us/articles/115003379092-What-Is-Preference-Testing-

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Where Preference Testing Goes Wrong (And What We Should Do Instead) Preference testing can often result in misleading data. The reason? Hidden biases that highlight reflexive ways that people make choices.

https://dscout.com/people-nerds/preference-goes-wrong

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An Introduction to Preference Testing

https://provenbyusers.com/help/Preference_Testing-Introduction.html

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Preference Test: Example Survey Questions (Coursera) Below a SUS survey and a SUPR-Q survey, in addition to some other example questions. As indicated in the notes, SUS and SUPR-Q questions typically are asked at the end of a test, enabling users to think about and rate their entire experience.

https://www.coursera.org/learn/ux-research-at-scale/supplement/3gQtA/preference-test-example-survey-questions