Usability Testing: Tree Tests and Information Architecture

[Aparna1Gopal]

Usability Testing: Tree Tests & Information Architecture (IA)

[Aparna1Gopal]

Redesigning the Intercom blog https://www.optimalworkshop.com/learn/case-studies/redesigning-the-intercom-blog/

Intercom’s blog lacked search functionality, had display issues, and presented the same content for everyone, which made the user experience less than ideal.

Intercom shared with us how they benchmarked their blog navigation and site structure with tree testing, enabling them to create a more accessible, user-centered layout and navigation with a focus on surfacing relevant, insightful content for readers.

[Aparna1Gopal]

The Difference Between Information Architecture (IA) and Navigation

Summary: IA is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site. By Jen Cardello on June 22, 2014 Topics: Information Architecture, Navigation

https://www.nngroup.com/articles/ia-vs-navigation/

[Aparna1Gopal]

Tree Testing 101

Your guide to creating and running effective tree tests with Treejack

https://www.optimalworkshop.com/learn/101s/tree-testing/

https://blog.optimalworkshop.com/tree-testing/

[Aparna1Gopal]

Tree Testing to Evaluate Information Architecture Categories

Nielson Norman Group NNgroup

https://www.youtube.com/watch?v=P0WDO76300Q

[Aparna1Gopal]

How to benchmark your information architecture using Treejack

Optimal Workshop

https://www.youtube.com/watch?v=J2m8MH2TeIs