Marking Information Marketing Information Systems and The Sales Order 1

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• Introduction to marketing information systems (MkIS)
• The role of MkIS in sales
• The five stages of an MkIS
• Overview of Fitter Snacker
• Problems with Fitter Snacker's sales process

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Introduction to marketing information systems (MkIS):

• What is an MkIS?
• How does an MkIS work?
• The benefits of an MkIS

The role of MkIS in sales:

• How can MkIS help sales teams?
• What types of data can MkIS provide to sales teams?
• How can MkIS be used to improve sales performance?

The five stages of an MkIS:

• Data collection
• Data storage
• Data analysis
• Data interpretation
• Decision making

Overview of Fitter Snacker:

• What does Fitter Snacker do?
• How does Fitter Snacker sell its products?
• What are the problems with Fitter Snacker's sales process?

Sales and distribution in ERP:

• What is sales and distribution in ERP?
• How does sales and distribution in ERP support the sales process?
• What are the benefits of using sales and distribution in ERP?

A standard order in SAP ERP:

• How does a standard order work in SAP ERP?
• What are the different steps involved in a standard order?
• What are the benefits of using a standard order in SAP ERP?
• Customer relationship management (CRM):

What is CRM?

• How does CRM help businesses manage their relationships with customers?
• The benefits of CRM for sales

How to implement CRM in your organization:

• The steps involved in implementing CRM
• The challenges of implementing CRM

Case study: Fitter Snacker implements CRM:

• How did Fitter Snacker implement CRM?
• What were the benefits of implementing CRM for Fitter Snacker?

Conclusion:

• Summary of the key points covered in the course
• Next steps for students