Automattic / newspack-ads

Newspack Ads
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fallback to donation nag (or other CTA) when adblock is enabled #223

Open aschweigert opened 2 years ago

aschweigert commented 2 years ago

Noticed this on the new PublicSource site:

publicsource-w-adblock

Lots of white space when you visit the site with an adblocker disabled.

A common thing to do here would be to fallback to some kind of donation/subscription CTA to a) avoid the whitespace and b) remind people using adblockers that the site relies on reader support in addition to advertising.

I can collect a few examples of this sort of thing out in the wild but wanted to capture this before I forget :)

miguelpeixe commented 2 years ago

Great issue! More examples would be really helpful to decide the best approach here.

It might be possible to have "Adblock" as a segment parameter for Campaigns, though. That would give a lot of flexibility for all kinds of CTAs on different parts of the site. Even combining different strategies for first viewers with Adblock vs. common viewers with Adblock, etc.

aschweigert commented 2 years ago

@miguelpeixe great idea! I added a new issue on the popups plugin and will keep an eye out for examples and add some screengrabs to this issue as I find some good ones.