Checkout: Why isn't the sidebar upsell CTA shown for two-year and three-year (and above) plan variants?

jjchrisdiehl commented 11 months ago

Quick summary

During checkout we display a call to action in the sidebar that encourages customers to upgrade to a two year plan to save money with the multi-year discount:

But we don't show this when theres a two (or three) year plan in the cart:

Why is this? I figure we would want to continue to display the upsell since a customer may want to double or triple down for the savings.

This could easily be A/B tested and we may even get an uptick in conversions for higher tier variants.

Steps to reproduce

Go to Checkout with a one year plan in your cart
Change the plan to two years

What you expected to happen

I would expect the sidebar upsell to simply display the next tier's savings

What actually happened

The upsell is removed from the page.

Impact

All

Available workarounds?

No but the platform is still usable

Platform (Simple and/or Atomic)

Simple, Atomic, Self-hosted

Logs or notes

No response

jjchrisdiehl commented 11 months ago

This could be tested for the Checkout Redesign, since the sidebar upsell is already removed there in the new design Figma...though it seems likely it will be added back in. It's hard to know without proper a/b testing so it may be worthwhile to set up a test for the sidebar, i.e. - no upsell | two year upsell | two and three year upsells.