Automattic / wp-calypso

The JavaScript and API powered WordPress.com
https://developer.wordpress.com
GNU General Public License v2.0
12.43k stars 1.99k forks source link

Checkout: Why isn't the sidebar upsell CTA shown for two-year and three-year (and above) plan variants? #84484

Open jjchrisdiehl opened 1 year ago

jjchrisdiehl commented 1 year ago

Quick summary

During checkout we display a call to action in the sidebar that encourages customers to upgrade to a two year plan to save money with the multi-year discount:

image

But we don't show this when theres a two (or three) year plan in the cart:

image

Why is this? I figure we would want to continue to display the upsell since a customer may want to double or triple down for the savings.

This could easily be A/B tested and we may even get an uptick in conversions for higher tier variants.

Steps to reproduce

What you expected to happen

I would expect the sidebar upsell to simply display the next tier's savings

What actually happened

The upsell is removed from the page.

Impact

All

Available workarounds?

No but the platform is still usable

Platform (Simple and/or Atomic)

Simple, Atomic, Self-hosted

Logs or notes

No response

jjchrisdiehl commented 1 year ago

This could be tested for the Checkout Redesign, since the sidebar upsell is already removed there in the new design Figma...though it seems likely it will be added back in. It's hard to know without proper a/b testing so it may be worthwhile to set up a test for the sidebar, i.e. - no upsell | two year upsell | two and three year upsells.

liviopv commented 11 months ago

📌 REPRODUCTION RESULTS

📌 ACTIONS

📌 Message to Author Switching type from Bug to Feature Request/Enhancement

sirbrillig commented 10 months ago

This is a feature request. Moving to the backlog.

mpkelly commented 7 months ago

FYI @jjchrisdiehl, as part of some housekeeping, I removed this from the maintenance board.