Purpose

SuperLOVE is a rewards platform for Aventus that shares the love -- in all directions.

SuperLOVE is a network of “Give Love, Grow Love” (GLGL) tokens that leverages network effects.

Superfans accumulate GLGL tokens through ticket and other purchases. More purchases earn more GLGL tokens. These tokens can be exchanged for immediate perks at participating venues (e.g., discounts on food or drink). However, the real incentive is to bank GLGL tokens for redemption on artist driven projects, and the associated bragging rights (and/or fiscal rewards).

Artist driven projects range from artistic side projects to charitable initiatives. Artists using the Adventus network choose the GLGL reward, whether tokens are exchanged for a small ownership and financial stake in a side project, or formal recognition for the Superfan’s involvement in charitable outreach.

Whatever the GLGL reward, all transactions are recorded in the blockchain. It is visible to anyone in the GLGL network. These rewards themselves can be sold on the network with money raised going back into artist-driven projects. Who needs a concert t-shirt when there is proof you attended those shows and contributed to the good works that resulted when you teamed with the artist?!

The SuperLOVE reward system rewards Superfans with unique access to artists, empowers Artists with funding for future work or philanthropic efforts, and a world that gets better with every GLGL token exchange.

Description

Problem

“But what if companies used their loyalty programs to make the product or service better for me? What if, instead of compensating me for what is usually a similar (and not very good) experience, they made the experience better? Now, that would really be a loyalty program that I’d care about [...]” - Taddy Hall, The Cambridge Group.

Reward programs are mostly garbage -- and with so-called “rewards” or branded shirts, hats, and other throw-away items, they literally produce garbage, too.

Few programs offer tangible rewards that are truly meaningful to fans. No rewards program offers a way to underwrite artists, personally benefit from that underwriting, and join other Superfans to make a meaningful contribution to the greater good.

Isn’t it time a rewards program is super? And loved? Introducing SuperLOVE and the Adventus GLGL token system.

Solution

SuperLOVE flips the reward program from one-directional to multi-dimensional.

It’s based on the premise that Superfans don’t want stuff. They want special access and privileged participation. More importantly, they’d like to make a meaningful contribution, whether sponsoring creative expression or making the world a better place. SuperLOVE offers both, with blockchain verification.

Here’s how to it works:

Superfans earn GIVE LOVE, GROW LOVE (GLGL) tokens through ticket or other related purchases.

Example: Superfan buys two tickets to Band X’s 2018/19 tour and earns 500 GLGL tokens per ticket for 1000 GLGL tokens in total. Superfans can earn additional tokens through additional artist, venue, or external co-promotions. [Primary sales.]

GLGL tokens are “spent” in the Aventus ecosystem. GLGL tokens spent on usual items (discounts, swag, more tickets) or banked toward GLGL project badges. Badges are the most valuable in the ecosystem because they are applied toward artist-driven creative and/or philanthropic endeavors.

Example: Band X’s 2018/19 tour supports the development of an exclusive single and underwrites a specific clean drinking water project. Band X sets the participation fee at XXX GLGL tokens to participate, thus rewarding their best fans. Fans that contribute the set amount get the exclusive GLGL badge. This entitles them to portion of the single’s sales, as set by the Band (because they are underwriting it with GLGL tokens) and the rest of underlying token weight funds Band X’s charitable initiative.

Artists determine any additional charitable project access and/or exclusive rewards.

Example: Artist/Band set additional rewards to sweeten participation, such as entering every verified badge holder into a lottery that entitles GLGL badge contributors and guests to an exclusive party to celebrate tour kick-off. Or, Artist/Band invites select group of badge holders to help them with an aspect of the charitable project.

Superfans enjoy the show(s) they’ve purchased. Artists enjoy additional revenue for passion projects, whether artistic or philanthropic.

Superfans track -- on the blockchain -- how the joint project with their favorite artist is contributing to ongoing, beneficial outcomes.

This badge is VISIBLE to anyone in the Advantus ecosystem as an earned experience. This is better than an old concert t-shirt: it is literal proof of attendance and participation. Where a SuperFan contributes to future creative work they may also see a small percentage of earnings go back into their GLGL account, for redemption in cash, GLGL tokens, or cryptocurrency.

Superfans are encouraged to sell badges to others in the Aventus market. [Secondary sales.] Rather than selling their stinky old collectors t-shirt, they are selling badges, i.e., Aventus collectibles. The system incentivizes a combination of “cashing out and paying forward” so that a portion of a Superfan’s proceeds go back into GLGL tokens for use again.

The cycle of GIVE LOVE, GROW LOVE repeats and expands!

annikamonari commented 7 years ago

This proposal has been approved.

annikamonari commented 7 years ago

@GreenVA Please edit the top post to have your Ethereum address so we can give you your participation reward.

GreenVA commented 7 years ago

@annikamonari Thank you, proposal edited to include my address.

Aventus-Network-Services / aventus-dapp-proposals