Structured data for Event rich snippets

[bdolor]

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What is the current behavior?

Structured data, or microdata, helps present the information contained with our site in a predictable, knowable way, typically benefiting search engines and the like.

Currently we have structured data with missing elements, and are displaying errors.

What is the expected or desired behavior?

Using the tool at https://search.google.com/structured-data/testing-tool the goal is to ensure the structured data we have embedded in our theme is free from errors.

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Bug report

Please provide steps to reproduce

copy the source code of any page on the development server, and paste it here: https://search.google.com/structured-data/testing-tool

[alex-418]

Events: Single event pages represent an opportunity to take advantage of structured data because google could generate rich snippets in search results to promote our events.

Implementation: The Events plugin doesn't allow us to easily modify the code without rolling our own events calendar theme(not feasible for reasons previously discussed). Fortunately Google's preferred method is JSON-LD. Adding this manually is not ideal. I was able to find a plugin that attempts to tackle this specific problem for our events calendar plugin. Here's the specific function that does the magic. I'd prefer to create this functionality ourselves using this as a guide, rather than installing another plugin (time permitting).

[alex-418]

Requires further investigation on approach. Also consider using the event endpoints from https://github.com/BCcampus/custom-rest-routes to generate the JSON-LD.

[alex-418]

Structured data would be most valuable for Events, to help google generate rich snippets