Open flybayer opened 6 years ago
Inspiration: https://uijar.com
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In a nutshell
The Gluten Project is a website to find and buy any certified gluten free product.
Brand positioning
The Gluten Project is the go-to site for people with gluten disorders and their associates when they are looking for certified gluten free products.
Consumer insights
People with gluten disorders are very skeptic of false claims and care immensely about accuracy and detail. They need good experiences under their belt before trusting you and heavily weigh others' reviews of your site.
Target audience
Competition
Desired brand experiences
People with gluten disorders will think:
Associates of people with gluten disorders will think
Brand personality
We want The Gluten Project to be perceived primarily as:
and secondarily as:
It has a mixture of both old and new. Old because it's generally perceived as being respected, having wisdom, and being trustworthy. New because we are innovative and forward thinking.
It has a mixture of both a natural, organic feeling and a man-made, geometric feeling. Natural and organic because we are dealing with food and natural elements. Man-made and geometric because we are bringing order and technology.
It has a bit of a clerical or librarian feel because we have a huge amount of data and information. They also have a nice, calm feel.
Moodboard: https://app.moodilyapp.com/project/board/1115
Landing Page
Make people feel arousal emotions. Use 3 why is this important? To get to core idea that usually is emotional/feeling