flybayer commented 6 years ago

In a nutshell

The Gluten Project is a website to find and buy any certified gluten free product.

Brand positioning

The Gluten Project is the go-to site for people with gluten disorders and their associates when they are looking for certified gluten free products.

Consumer insights

People with gluten disorders are very skeptic of false claims and care immensely about accuracy and detail. They need good experiences under their belt before trusting you and heavily weigh others' reviews of your site.

Target audience

People with gluten disorders like Celiac
Associates of people with gluten disorders

Competition

Gluten Intolerance Group website
Social media pages and groups where people ask others for product recommendations

Desired brand experiences

People with gluten disorders will think:

Wow, this is amazing! I can easily find ANY certified gluten free product
The transparency of The Gluten Project is so refreshing!
I trust The Gluten Project

Associates of people with gluten disorders will think

This takes the mystery out of finding certified gluten free products for my family/friends.

Brand personality

We want The Gluten Project to be perceived primarily as:

Trustworthy
Accurate
Welcoming
Friendly
Innovative
Helpful
Caring
Happy
Loyal

and secondarily as:

Authentic
Transparent
Modern
Clean
Fun

It has a mixture of both old and new. Old because it's generally perceived as being respected, having wisdom, and being trustworthy. New because we are innovative and forward thinking.

Serif and sans serif fonts

It has a mixture of both a natural, organic feeling and a man-made, geometric feeling. Natural and organic because we are dealing with food and natural elements. Man-made and geometric because we are bringing order and technology.

Organic (circle) and abstract shapes (square)

It has a bit of a clerical or librarian feel because we have a huge amount of data and information. They also have a nice, calm feel.

Typewriter font

Moodboard: https://app.moodilyapp.com/project/board/1115

Landing Page

Make people feel arousal emotions. Use 3 why is this important? To get to core idea that usually is emotional/feeling

Why is certified gluten free important? To not get sick from gluten
Why not get sick? So you can live life free from pain and sickness
Why live life free? So you can live life to the fullest and have energy to impact the world around you.

flybayer commented 6 years ago

Inspiration: https://uijar.com

flybayer commented 6 years ago

Try Framer?

flybayer commented 6 years ago